Workable strategies that carry an organization successfully into the future must be informed by trends that are occurring both inside and outside of the library.

Whitmell & Associates identifies and analyses short and long-term trends that will impact the library, its users and staff, and will affect the types of services it will offer and activities it will undertake. Combining Vicki Whitmell's experience and in-depth knowlege of libraries, with methods such as surveys, literature reviews, focus groups, and one-on-one discussions with experts, Whitmell & Associates will undertake a thoughtful and beneficial review of a wide variety of issues facing libraries and information management organizations. The result will be a customized report which will provide needed background and will take into account external pressures, available opportunities and possible challenges.

This analysis, when combined with input from groups such as staff, users, non-users, management and governance, will move the library forward in developing successful strategies for both the short and long-term.