Workable strategies that carry an association successfully into the future must be informed by trends that are occurring both inside and outside of the association and its sector.

Whitmell & Associates identifies and analyses short and long-term trends that will impact on the association and its members, and will affect the types of services it will offer and activities it will undertake. Combining Vicki Whitmell's experience and in-depth knowlege with methods such as surveys, literature reviews, focus groups and one-on-one discussions with experts, Whitmell & Associates will undertake a thoughtful and beneficial review of a wide variety of issues facing associations. The result will be a customized report which will provide needed background and will take into account external pressures, available opportunities and possible challenges.

This analysis, when combined with input from groups such as staff, members, non-members, and the governing board, will move the association forward to developing successful strategies for both the short and long-term.